... and the aggregate economy between 1991 and 2008 for 15 Western European countries. Moreover, aggregated data is provided for the Western European region as a whole, which distinguishes hard from soft discounters' share. Recent time-series techniques are used to disentangle the temporary versus permanent effects...

... can be ascertained for individual consumers by name. Sums up that an approach to market segmentation has been presented based on the sequence over time of certain events. Market segmentation Time series Marketing planning The time sequence of events a basis for market segmentation by C. B...