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Keywords: Tobacco marketing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1042–1064.
Published: 07 April 2022
... and Britton, 2012). This is also the case in Indonesia, which is described as the “Disneyland” of the tobacco industry in terms of the use of tobacco marketing (Tjandra, 2018). These so-called corporate social responsibility (CSR) activities of tobacco firms are designed to ensure that TAPS continue...
