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Keywords: Tokenism
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Journal Articles
Brand approaches to diversity: a typology and research agenda
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 60–88.
Published: 10 November 2022
... Publishing Limited Licensed re-use rights only Diversity branding Diversity marketing Order of entry Intersectionality Tokenism Audience connectedness Compelling social movements, such as #MeToo, Black Lives Matter and gender equality efforts, pressure many actors in society, including...
