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Keywords: Top management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 5–21.
Published: 01 May 1992
... planning Top management ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (5): 319–331.
Published: 01 May 1979
... performance in order that top management might recognize and use them to their advantage. | 319 Management Structures and Marketing Strategies in UK Industry by Peter Doyle Major organisational restructuring has been a notable characteristic of companies in the 1970s. This has not only been a US phenomenon...
