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Keywords: Touchpoint
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2621–2643.
Published: 03 June 2020
... personalised approaches on the consumer, by using the customer experience literature as a theoretical lens. Socialbots Customer journey Customer experience Touchpoint Social networking sites Artificial intelligence The customer journey is a recent development that has emerged from the customer...
