... events tourism strategies at the macro‐level of a state or nation are also of benefit to marketers and policy makers. To investigate events tourism networks, this paper addresses the three related questions of: © Emerald Group Publishing Limited 2006 Tourism management Management strategy...

... marketing. © Emerald Group Publishing Limited 2004 Internet marketing Customization Tourism management Marketing strategy Customer orientation Japan With the emergence of the Internet, marketing has been drastically changed in its process and marketing mix. Customers are in a more...