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Keywords: Trade associations
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Journal Articles
Half a Century of Professional Bodies in Sales Promotion
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (9): 27–40.
Published: 01 September 1986
... Trade associations UK 27 Half a Century of Professional Bodies in Sales Promotion by Faith Legh* Editor, Incentive Today Magazine "History." said the late Henry Ford, "is bunk". Such a shattering utterance could be made only by a genius. Nevertheless, history in the writing is liable to get somewhat...
