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Keywords: Training management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (5): 567–590.
Published: 01 June 2010
... it first among their staff. © Emerald Group Publishing Limited 2010 Business‐to‐business marketing Brand identity Training management Customer satisfaction Business‐to‐business firms are often advised to develop and communicate points of difference, for example, technical...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1971) 5 (3): 83–93.
Published: 01 March 1971
... of marketing, and, allied with the right training approach, will prove the improvements required in this field. © MCB UP Limited 1971 Marketing process Marketing development Training management Marketing concepts Routinization in marketing by Ian Campbell and Sherril Kennedy University...
