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Keywords: Training programmes
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Journal Articles
Satisfaction with sales manager training ‐ Design and implementation issues
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (1-2): 27–50.
Published: 01 February 2001
.... Sales management Training programmes Effectiveness Design Implementation Training evaluation also serves as a diagnostic tool providing valuable information about what changes, deletions, and/or additions should be made in the program (Goldstein, 1992; Hawes et al., 1982; Honeycutt...
