...Zivile Kaminskiene; Justina Barsyte; Siegfried Dewitte; Elze Uzdavinyte Purpose This paper aims to investigate how ownership of sustainable and circular brands (as opposed to regular brands) is associated with different traits: meaning in life, openness to experience and dispositional greed...

... customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly focused on personality traits. This paper aims to consider the general nature of a disposition and draws on qualitative findings to depict a framework for customer engagement dispositions...