Keywords: Transaction costs
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
European Journal of Marketing (2004) 38 (8): 974–994.
Published: 01 August 2004
.... A discrepancy was also found between suppliers’ and manufacturers’ relationship perceptions. The theoretical and managerial implications of the results are also discussed. © Emerald Group Publishing Limited 2004 Relationship marketing Transaction costs Automotive industry Morgan and Hunt...
Journal Articles
European Journal of Marketing (2004) 38 (1-2): 99–120.
Published: 01 January 2004
... to achieve mutually beneficial outcomes despite their strategic policy importance. This paper argues that an understanding of the monopolistic environment using a transaction cost economics theoretical framework and relationship marketing concepts provides an approach to solving this problem as well...
Journal Articles

or Create an Account

Close subscription notice
Close access options