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Keywords: Transaction costs
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Journal Articles
European Journal of Marketing (2010) 44 (1-2): 223–244.
Published: 16 February 2010
... the hypothesized relation between three kinds of determinants – i.e. transaction costs, export behavior, and channel environment – and the likelihood of selecting an integrated as opposed to an independent mode. Design/methodology/approach Through an analytical review, research hypotheses were built...
Journal Articles
European Journal of Marketing (2004) 38 (8): 974–994.
Published: 01 August 2004
... (internal and external) affecting the behaviour and result of interorganisational relationships. Recently this idea has found its sequel in the work of several authors who have integrated transaction cost theory and relationship marketing in order to explain relational exchanges (Ganesan, 1994 ; Zaheer...
Journal Articles
European Journal of Marketing (2004) 38 (1-2): 99–120.
Published: 01 January 2004
... to achieve mutually beneficial outcomes despite their strategic policy importance. This paper argues that an understanding of the monopolistic environment using a transaction cost economics theoretical framework and relationship marketing concepts provides an approach to solving this problem as well...
Journal Articles

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