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Keywords: Transaction costs
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Journal Articles
Explaining the entry mode choice among Tunisian exporting firms: Development and test of an integrated model
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 223–244.
Published: 16 February 2010
... the hypothesized relation between three kinds of determinants – i.e. transaction costs, export behavior, and channel environment – and the likelihood of selecting an integrated as opposed to an independent mode. Design/methodology/approach Through an analytical review, research hypotheses were built...
Journal Articles
The interaction of dependence and trust in long‐term industrial relationships
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 974–994.
Published: 01 August 2004
... (internal and external) affecting the behaviour and result of interorganisational relationships. Recently this idea has found its sequel in the work of several authors who have integrated transaction cost theory and relationship marketing in order to explain relational exchanges (Ganesan, 1994 ; Zaheer...
Journal Articles
Sustained monopolistic business relationships: A UK defence procurement case
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (1-2): 99–120.
Published: 01 January 2004
... to achieve mutually beneficial outcomes despite their strategic policy importance. This paper argues that an understanding of the monopolistic environment using a transaction cost economics theoretical framework and relationship marketing concepts provides an approach to solving this problem as well...
Journal Articles
Ownership decisions in plural contractual systems: Twelve networks from the quick service restaurant industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 59–87.
Published: 01 February 1999
...Robert Dahlstrom; Arne Nygaard A substantial body of research employs agency theory and transaction costs analysis to explain ownership decisions in distribution channels. Agency theory identifies factors that prompt firms to favor behavior‐based contracting over outcome‐based agreements...
