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1-4 of 4
Keywords: Transaction costs
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 223–244.
Published: 16 February 2010
... the hypothesized relation between three kinds of determinants – i.e. transaction costs, export behavior, and channel environment – and the likelihood of selecting an integrated as opposed to an independent mode. Design/methodology/approach Through an analytical review, research hypotheses were built...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (8): 974–994.
Published: 01 August 2004
.... A discrepancy was also found between suppliers’ and manufacturers’ relationship perceptions. The theoretical and managerial implications of the results are also discussed. © Emerald Group Publishing Limited 2004 Relationship marketing Transaction costs Automotive industry Morgan and Hunt...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (1-2): 99–120.
Published: 01 January 2004
... to achieve mutually beneficial outcomes despite their strategic policy importance. This paper argues that an understanding of the monopolistic environment using a transaction cost economics theoretical framework and relationship marketing concepts provides an approach to solving this problem as well...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 59–87.
Published: 01 February 1999
...Robert Dahlstrom; Arne Nygaard A substantial body of research employs agency theory and transaction costs analysis to explain ownership decisions in distribution channels. Agency theory identifies factors that prompt firms to favor behavior‐based contracting over outcome‐based agreements...
