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Keywords: Transactional analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1973) 7 (1): 28–39.
Published: 01 January 1973
... of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual. © MCB UP Limited 1973 National cultures Personality Individual behaviour Interpersonal communications Transactional analysis The personality-culture relationship and its...
