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Keywords: Transformation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 240–271.
Published: 04 September 2025
... and secondary emotional states leaves space for a potential transformation of the identity within the experience. Research limitations/implications The authors argue that the interplay between emotional states and identity becomes particularly relevant and thus transferable in cases where the experience...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1504–1520.
Published: 25 February 2019
...Nikhilesh Dholakia; A. Fuat Firat Purpose The purpose of this paper is not to present a crystal ball, but to outline the conceptual strands – some already evident, others only dimly perceivable in emergent forms – that might drive the coming transformations and to weave the strands...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2207–2213.
Published: 14 September 2018
...Shelagh Ferguson Purpose This paper aims to elucidate health-related transformations experienced by an individual. Building from personal experience offers an understanding of the relational dynamics at play within health transformations, which makes a contribution to realising and facilitating...
