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Keywords: Transformative impact
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1554–1566.
Published: 03 June 2025
... value articulation Societal challenges Transformative impact Marketing scholars have increasingly been encouraged to conduct impactful, collaborative research that addresses socially relevant issues (Hutton and Heath, 2020 ; Ozanne et al., 2017 ; Scott and Mende, 2022...
