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Keywords: Trend effects
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1484–1504.
Published: 14 September 2015
... or implicitly involve forecasting with limited information. In doing so, they conceptualize how the magnitude of these trend effects may be affected by the experience managers have in making these types of judgments. Study 1 provides evidence of a curvilinear relationship between experience and reliance...
