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Keywords: Trends
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (5): 41–49.
Published: 01 May 1990
...Paul C.N. Michell; Wendy Taylor Female role portrayals are investigated for the late 1980s using British women′s magazines, replicating and updating earlier studies to provide trends from the mid‐1970s. The present study suggests that advertisers have become increasingly sensitive to the issue...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (4): 24–35.
Published: 01 April 1984
...Jo M. F. Box Proposes that the 1980s will cause a shift of trends in the area of consumerism, owing to a rapid increase in unemployment and a reduction in incomes. Investigates how consumerism could behave in these circumstances, looking in particular at the situation in The Netherlands. Concludes...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (3): 176–182.
Published: 01 March 1969
... that compromise must be of the essence for any accommodation of the phenomenon, but an administrative device alone has never been enough. Future trends of regionalism in Britain by J . W. House University of Newcastle Regionalism is a widespread and growing force at many levels, having a variety of manifestations...
