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Keywords: Trustworthiness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 118–146.
Published: 31 January 2018
...Marco Hubert; Mirja Hubert; Marc Linzmajer; René Riedl; Peter Kenning Purpose The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1703–1725.
Published: 12 September 2016
...Cristiane Pizzutti; Kenny Basso; Manuela Albornoz Purpose The purpose of this research is to test the importance of the discounting attribute in the two-sided communication from a retail salesperson as a boundary condition that eliminates the trade-off between trustworthiness and purchase...
