... on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in servicing SMEs. Findings The conceptual model finds reasonable support through the study. All the proposed antecedents and consequences are found to be linked positively as per...

... brand operations of 94 strategic business units in Turkey. Findings The empirical findings indicate that several factors exist as significant drivers of standardization decisions at various levels of brand management. Interestingly, even though firm characteristics and strategic resources were found...

... on relational quality dimensions. Therefore, it provides more specific knowledge. The process of liberalization has been continuing in Turkey since January 24, 1980. Although export volume has increased considerably in this period, the desired growth has not been attained due to maintenance of the foreign...

..., and the relationships among these factors in the Turkish GSM sector. Design/methodology/approach Data was obtained from 1,662 mobile phone users in Turkey via questionnaire. The data was analyzed by structural equation modeling (SEM) in order to test all the relationships between variables in the model. Findings...

.... © MCB UP Limited 2002 Consumer attitudes Country of origin Product attributes Turkey Marketing strategy During the past several decades, country‐of‐origin research has attracted significant attention from researchers and practitioners alike around the globe (Banister...

... into Turkish markets in the near future. © MCB UP Limited 1999 Consumer behaviour Consumer marketing Country of origin Lifestyles Market segmentation Turkey Over the last two decades, global trade has changed substantially both in magnitude and orientation. This rapid transformation has...

... of numerous studies in the literature. On the other hand, the import behaviour area has received less attention and is yet to be explored fully. Import is an important issue for Turkey. Especially after 1983 with the liberal economic policies, Turkey’s import has increased tremendously. As can be seen...

... Limited 1996 Industrial selling Job satisfaction Performance Salesforce Turkey The area of job attitudes (e.g. role conflict, role ambiguity, job satisfaction and sales performance) has recently received considerable attention from researchers (Brown and Peterson, 1993; 1994; Jaworski...

... to the maturing of their domestic markets by looking abroad for market growth opportunities[ 5 ]. The purpose of this study is to investigate the satisfaction level of the advertiser/advertising agency relationship in an advanced developing economy – i.e. Turkey. To achieve the objective of this research...

...Aysegul Ozsomer; Muzaffer Bodur; S. Tamer Cavusgil Examines the extent to which MNCs in Turkey standardise their marketing activities. The findings suggest that, in general, MNCs pursue higher levels of standardisation when market conditions are similar among host and parent countries. The findings...

... Turkey 8 Export Market Research Orientations of Turkish Firms by Muzaffer Bodur a n d S. Tamer Cavusgil Bosphorous University, Istanbul, Turkey and Bradley University, Peoria, Illinois, USA, respectively Introduction Export marketing is by far the most typical type of international business activity...

...Erdener Kaynak; Solveig Wikström Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give...

...Erdener Kaynak; L.A. Mitchel Presents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising practices in Canada, the UK and Turkey. Investigates the extent to which managers use advertising developed for one country in another, looking...

...K. Kurtulus Recounts the present status of marketing research in Turkey using the 1976 Survey of Marketing Research in Turkey. Presents only the survey's basic findings and a brief evaluation. Documents that owing to financial and time limitations on the study, 350 companies in the Istanbul...