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Keywords: Twitter analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3313–3346.
Published: 28 September 2022
.... Q1. How does the assemblage approach provide nuanced understanding for grasping and assessing the panic buying phenomenon? Q2. What insights can be gained via a Twitter analysis technique, not only to cluster consumers based on their response to the “alarmist” discourse reported...
