Skip to Main Content
Keywords: Two-way bond
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2020) 54 (9): 2195–2221.
Published: 07 July 2020
... in their intensity of love for the team. Findings The results support our measurement model and its distinctive features, especially the importance of the perceived two-way bond fans have with their team. While overall intensity of team love is not related to social influence or on-field performance...

or Create an Account

Close Modal
Close Modal