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Keywords: Uber
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Journal Articles
European Journal of Marketing (2023) 57 (13): 111–151.
Published: 11 July 2023
... was validated in the context of the Uber Rides service. Findings User misbehaviours in the SE context can be distinguished based on the domain in which the user role is violated and the nature of violated norms. These two conceptual distinctions delineate a four-fold typology of user misbehaviours: illegal...

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