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Keywords: Ukraine
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (1-2): 21–30.
Published: 13 February 2009
...Roman Peretiatko; Anatoli Humeniuk; Marina Humeniuk; Clare D'Souza; Andrew Gilmore Purpose This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is impacted by economic, legal...
