... marketing during recessions. Our findings contribute to the environmental/green marketing and management literature and practice in several ways. First, we explain how the exogenous environment of uncertainty influences the development of a GMS as a dynamic capability (Katsikeas et al., 2016...

.... Factor indeterminacy is a phenomenon that makes it impossible to equate common factors with conceptual variables. The future of marketing measurement is not in the historical error-centric framework but in a measurement framework centered around uncertainty. Research limitations/implications...

...Deirdre Shaw; Jennifer Thomson Purpose Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can experience uncertainty...