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Keywords: Undergraduates
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (2): 33–45.
Published: 01 March 1993
...Scott J. Edgett; Carman W. Cullen Focuses on the selection by students of their preferred universities as an example of a high involvement consumer decision process in a service organization setting. Provides a cross‐cultural comparison between undergraduates in two medium‐sized Canadian...
