...Miyuri Shirai; Takuya Satomura Purpose This paper aims to investigate the underlying process by which a brand’s unit pricing for multiple package sizes influences consumer evaluations by incorporating several mediators and moderators. Two-unit pricing tactics were examined: quantity discounts...

...Stefan Roth; Lena Himbert; Stephan Zielke Purpose While previous literature focusses on the impact of unit pricing on the customer level by analysing customer awareness and product choice, the present research aims to highlight the impact unit pricing has at the store level. Design/methodology...

...Peter J. McGoldrick; Helen J. Marks Notes that, in the UK, the introduction of unit pricing has been met with fierce opposition. Reveals the empirical results from interviews which were conducted with managers in major grocery retail companies. Also provides data from a price/size audit carried out...

...Lawrence Lamont; James Rothe; Charles Slater Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new...