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Keywords: Unpredictable supply
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Journal Articles
European Journal of Marketing (2012) 46 (10): 1268–1282.
Published: 14 September 2012
... uncertainties, flexibilities and adaption strategies amongst suppliers and producers respectively. Findings The findings show that flexibility is a prerequisite to cope when faced with unpredictable supply. Flexibility comes in many forms. They are partly firm‐specific and can be conceived as a valuable...

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