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Keywords: Unstructured data
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1858–1887.
Published: 08 August 2024
... relationship with value creation within this business model. Design/methodology/approach Drawing on Storbacka et al. (2016)actor engagement framework and service-dominant logic service ecosystem model, unstructured data (text and images) from the Airbnb platform in seven countries and text...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 570–593.
Published: 19 December 2019
...Sixing Chen; Jun Kang; Suchi Liu; Yifan Sun Purpose This paper aims to build on the latest advances in cognitive computing techniques to systematically illustrate how unstructured data from users can offer significant value for co-innovation. Design/methodology/approach The paper adopts...
