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Keywords: User journey
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 452–487.
Published: 29 September 2025
..., the present study explains how user journeys with health apps unfold for younger demographics; and how to prevent user journeys (Lemon and Verhoef, 2016 ; Stocchi et al., 2022) from being prematurely interrupted. To this end, the combination of multiple theories unpacks previously conflated...
