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Keywords: User satisfaction
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1910–1940.
Published: 23 September 2024
... experience mediates the effect of perceived control of virtual content on perceived augmentation. User satisfaction mediates the effect of perceived augmentation experience on users’ willingness to continue using AR. The theoretical and practical contributions are comprehensively discussed. Research...
