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Keywords: User-generated content
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Journal Articles
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1272–1297.
Published: 24 April 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only User-generated content Product review videos Social media Source credibility Message credibility Personal values Persuasion knowledge Despite the importance of online consumer reviews...
Journal Articles
Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2215–2231.
Published: 09 October 2018
.... Authenticity User-generated content Integrated care systems Multicategorical parallel serial mediation Source effects The increasing prevalence of individuals with comorbidities, an aging population, and the need to maximize care efficiencies have combined to drive the implementation of integrated...
Journal Articles
The face of contagion: consumer response to service failure depiction in online reviews
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 39–65.
Published: 29 January 2018
... and anger. Originality/value The authors are among the first to empirically test the effect of emotional contagion in a user-generated content context, demonstrating that it can occur when consumers read such content, even if they did not experience the events being described. The research uses a self...
Journal Articles
User-generated content behaviour of the dissatisfied service customer
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1600–1625.
Published: 02 September 2014
...Caterina Presi; Charalampos Saridakis; Susanna Hartmans Purpose – This study aims to focus on the motivation of service customers to create user-generated content (UGC) after a negative service experience. In examining this relationship, the moderating role of “extraversion” personality trait...
