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Keywords: User-generated content
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1272–1297.
Published: 24 April 2023
... formats. Ghadeer R. Alsaeed can be contacted at: gsaeed@kfu.edu.sa 18 10 2021 28 05 2022 20 09 2022 17 02 2023 25 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only User-generated content Product review...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2215–2231.
Published: 09 October 2018
... Publishing Limited Licensed re-use rights only Authenticity User-generated content Integrated care systems Multicategorical parallel serial mediation Source effects The increasing prevalence of individuals with comorbidities, an aging population, and the need to maximize care efficiencies...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 39–65.
Published: 29 January 2018
... and anger. Originality/value The authors are among the first to empirically test the effect of emotional contagion in a user-generated content context, demonstrating that it can occur when consumers read such content, even if they did not experience the events being described. The research uses a self...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1600–1625.
Published: 02 September 2014
...Caterina Presi; Charalampos Saridakis; Susanna Hartmans Purpose – This study aims to focus on the motivation of service customers to create user-generated content (UGC) after a negative service experience. In examining this relationship, the moderating role of “extraversion” personality trait...
