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Keywords: Utilitarian and hedonic products
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Journal Articles
Decision-contextual and individual influences on scarcity effects
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1314–1332.
Published: 26 July 2013
... purchase intention in response to those explanations. Design/methodology/approach – The first of two formal experiments examines the effects of the two kinds of scarcity on participants' purchase intentions with respect to utilitarian and hedonic product types. The second tests for self-monitoring...
