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Keywords: Validation and verification
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Journal Articles
On the contributions and the validation of an agent-based simulation model of innovation diffusion
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 647–657.
Published: 11 April 2016
... it is supposed to do. Various procedures which were initially developed for software development are used to ensure the verification of an ABMS model. Validation relates to ensuring that the simulation model captures the real world. Without rigorous validation and verification, the findings of an ABMS system...
