...Gautam Mahajan; V. Kumar; Marco Tregua; Roberto Bruni Purpose This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large. Design...

...Riza Casidy; Civilai Leckie; Munyaradzi Wellington Nyadzayo; Lester W. Johnson Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer innovativeness and perceived economic value...

...Hamish Simmonds; Aaron Gazley Purpose This paper aims to develop impact value (IV), both theoretically and practically, to better account for the processes of value creation within complex service ecosystems. Design/methodology/approach This conceptual paper connects the complex systems nature...

... to perform value co-creation activities and what value dimensions they derive as a result. This paper aims to advance the understanding of value co-creation in the online collaborative innovation context. Specifically, it aims to examine social and individual factors driving such activities, and the value...

.../approach In two studies, participants read vignettes describing hypothetical organisations that systematically differed in the extent to which the services they provided were costly to the organisation, of high value and provided out of a genuine desire to help. Perceptions of these dimensions, feelings...

...Chloe Preece; Finola Kerrigan; Daragh O’Reilly Purpose This paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of value creation. Design/methodology/approach The authors develop...

...Michal J. Carrington; Benjamin A. Neville Purpose The purpose of this paper is to explore the extent to which a marketer’s own priorities as a consumer infiltrate workplace decision-making and how this contamination influences the creation of potential value for the end consumer. The “black box...

...Per Skålén; Stefano Pace; Bernard Cova Purpose – The purpose of this paper is to contribute knowledge regarding the nature of successful and unsuccessful value co-creation processes between firms and brand communities and the strategies used to address the latter. Design/methodology/approach...

... and marketing practice. Originality/value It is critical that S‐D logic should not be viewed as being represented by a single paper but as a body of work that Lusch and Vargo have developed since their initial publication and also the work of a community of scholars working collaboratively to co‐create S‐D...

... service, and value creation (Morris et al., 1997). According to Shama (2001) , e‐commerce has evolved through three stages. In the first stage, Web sites published the same information to all customers, who received material by clicking on links. In the second stage, firms and consumers began...

...Michael W. Allen; Sik Hung Ng; Marc Wilson The present studies provide support for a functional approach to instrumental and terminal values and the value‐attitude‐behaviour system. Study 1 surveyed individuals’ human values, the type of meaning to which they prefer to attend in products (i.e...

... and guided, midwives are finding meaning and value from myths symbolising a “golden past” in the face of an unwelcome present and uncertain future. Discussion and analysis combine to enable managers and academics to transfer the essence of these findings to their own areas of management practice and research...

...Albert Caruana; Arthur H. Money; Pierre R. Berthon The constructs of service quality, satisfaction and value are discussed. Instruments are identified and exploratory research is undertaken among customers of an audit firm to determine whether value plays a moderating role between service quality...

...Alain Ferrand; Monique Pages © Emerald Group Publishing Limited 1999 Brand Consumer behaviour Image Sponsorship Sport Value Sports organisations, in their function as social phenomena, project an image to their environment. This image derives from a variety of facets...

... of the applicability of the theory. Respondents were examined using self‐concept and product value constructs and their responses were used to test a number of hypotheses. Among others, the results of analysis of variance indicated that when different brands of motor vehicles were physically similar, owners perceived...

... of “customer co‐production”. Results indicate that company‐consumer interaction is becoming more frequent in a wide range of consumer industries, but in contrast to such interaction in industrial markets it generally encompasses only one or two of the value‐creating activities of design, production...

...Annika Ravald; Christian Grönroos The value concept is a basic constituent of relationship marketing. The ability to provide superior value to customers is a prerequisite when trying to establish and maintain long‐term customer relationships. Stresses the fact that the underlying construct...