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Keywords: Value‐based pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 27–48.
Published: 08 February 2013
... practices Price strategies Cost‐based pricing Value‐based pricing Competition‐based pricing Pricing policy Management strategy Because it is the element of the marketing mix that is directly associated with revenues, marketing scholars frequently call for attention for pricing (Diamantopoulos...
