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1-2 of 2
Keywords: Value added
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (11-12): 1612–1641.
Published: 16 November 2010
... Group Publishing Limited 2010 Learning organizations Value added Markets Spain Organisational learning (OL) has attracted the attention of researchers as it is considered a key variable to explain a firm's success (Bapuji and Crossan, 2004). It is even claimed that OL may be the only...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 947–948.
Published: 01 July 2005
... 2005 --> Buyer‐seller relationships Competitive advantage Value added In contrast, holistic dyadic approaches contend that it is necessary to understand the goals and motives of both the buyer and the supplier as they interact together (p. 19). They elaborate two types. The first...
