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Keywords: Value appropriation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2199–2243.
Published: 01 October 2025
... framework that guides strategic implementation decisions. It examines how firms should integrate B2B and B2C marketplaces to create value with VAI and identify optimal approaches for value appropriation through build versus buy decisions. Design/methodology/approach This study employed a rigorous...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 2080–2100.
Published: 14 November 2017
... Publishing Limited Licensed re-use rights only Cross-cultural research Value appropriation Trademarks Longitudinal panel data Anna Torres can be contacted at: anna.torres@upf.edu Ministerio de Ciencia y Tecnología PSI2016-75353-P PSI2013-41909-P ECO2009‐09834 ECO2010‐17145...
