...Hannu Makkonen; Jaakko Aspara; Valtteri Kaartemo; Matti Mäntymäki; Eriikka Paavilainen-Mäntymäki Purpose The concept of value co-creation occupies a central role in marketing and service research, yet its usage has often been fragmented and inconsistent. This study aims to examine value co...

... relationships Place brand equity Value co-creation Resident participation Place attachment The recent contribution of Reynolds et al. (2023) has revamped the debate in this journal on the application of branding and marketing principles to spatially-extended products such as cities...

...Jin Zhang; Lingkui Cai; Xiaoying Zheng Purpose This paper aims to explore whether, how and when influencers’ value co-creation behavior in a post – influencers investing operant resources to enhance the value gained from using the product – shapes consumers’ responses toward an influencer’s...

...Yasin Sahhar; Raymond Loohuis Purpose This paper aims to explore how unreflective and reflective value experience emerges in value co-creation and co-destruction practices in a consumer context. Design/methodology/approach This paper presents a Heideggerian phenomenological heuristic...

... communities, through the integration of CDM’s and visitors’ resources. Using service logic (SL) theory as the theoretical lens, we aim to unveil the CDM’s unique service provider and customer (visitor) resources, the corresponding resource integration process that explains value co-creation and co-destruction...

...Omar S. Itani; Larry Chonko; Raj Agnihotri Purpose The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, customer orientation and value co...

... to the attention given to the study of customer engagement in consumer markets, few studies have examined its key role in business markets. This paper aims to examine the impact of digital communication on value co-creation and customer engagement in inter-organizational relationships in business networks...

... the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism. Design/methodology/approach The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop...

... 2017 06 04 2018 05 08 2018 17 10 2018 18 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Creativity Value co-creation Service Health-care A creative customer is a customer that adapts, modifiesy...

... stakeholders: patients, patients’ families, caregivers and health-care organizations. Concordance, a type of value co-creation, is an effective way for physicians and patients to ameliorate health outcomes. Research limitations/implications Although a more diverse sample would be ideal, insight from health...

..., tension-reducing, self-efficacy and expectancy theories, to explain why differences persist. This enables researchers to consider how value might be optimised across varying forms of co-creation, and build better studies into the management and performance implications of consumer value co-creation...