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Keywords: Value-centered business models
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (3): 771–793.
Published: 26 July 2022
...Clara Hoffmann; Sascha Alavi; Christian Schmitz Purpose Seeing past research, sales managers’ encouragement of their salespeople, tailored to the demands of value-creating sales, should constitute a key success factor for implementing value-centered business models. But prior research is largely...
