... and have in every instance pooled studies of backward and forward VI, this study develops a meta‐analysis for this purpose. Jack Cadeaux can be contacted at: j.cadeaux@unsw.edu.au © Emerald Group Publishing Limited 2012 Contingency theory Vertical marketing systems Meta‐analysis...

... in the relationship with the retailer, but negatively related to the retailer's ability to impose market‐orientated sanctions on the manufacturer. © MCB UP Limited 2003 Grocery Retail trade Brands Monitoring Vertical marketing systems The increasing influence of the retailer throughout...

..., including more stable relationships. The implications of this change are profound, both for the academic study of marketing channels and for the practice of channel management. © MCB UP Limited 1989 Manufacturing industry Retailing United Kingdom Vertical marketing systems ...