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Keywords: Visible disabilities
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 510–543.
Published: 23 January 2026
...Sphurti Sewak; Jayati Sinha Purpose This research aims to investigate when and why intersectional inclusive brand ads featuring models with and without visible disabilities positively impact consumer−brand relationships (CBRs). Design/methodology/approach Across four online experimental...
