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Keywords: Visual analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1814–1834.
Published: 12 September 2016
... into the realm of mobile-enabled technology. Finally, we develop a visual analysis methodology based on the principles of photographic composition (Ang, 2006) and polytextual thematic analysis (Gleeson, 2011). We conducted a search on different social media platforms (e.g. Instagram, blogs, Tumblr...
