Skip to Main Content
Keywords: Visual content analysis
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2017) 51 (11-12): 2054–2079.
Published: 14 November 2017
... of health. Lena Cavusoglu can be contacted at: lena.cavusoglu@std.izmirekonomi.edu.tr Health Social media Social network analysis Lay meanings of health Visual content analysis 05 01 2017 06 05 2017 04 07 2017 26 07 2017 © Emerald Publishing Limited 2017...
Journal Articles
European Journal of Marketing (2016) 50 (9-10): 1789–1813.
Published: 12 September 2016
... to the destabilization of brands as assemblages. Design/methodology/approach Insights are drawn from a critical visual content analysis of three popular champagne brand accounts and consumer-made selfies featuring these brands in Instagram. Findings This study shows how brands and branded selves intersect...

or Create an Account

Close Modal
Close Modal