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Keywords: Visual content analysis
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Journal Articles
Health commodified, health communified: navigating digital consumptionscapes of well-being
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 2054–2079.
Published: 14 November 2017
... of health. Lena Cavusoglu can be contacted at: lena.cavusoglu@std.izmirekonomi.edu.tr Health Social media Social network analysis Lay meanings of health Visual content analysis 05 01 2017 06 05 2017 04 07 2017 26 07 2017 © Emerald Publishing Limited 2017...
Journal Articles
Heterotopian selfies: how social media destabilizes brand assemblages
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1789–1813.
Published: 12 September 2016
... to the destabilization of brands as assemblages. Design/methodology/approach Insights are drawn from a critical visual content analysis of three popular champagne brand accounts and consumer-made selfies featuring these brands in Instagram. Findings This study shows how brands and branded selves intersect...
