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Keywords: Visual merchandising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (1-2): 112–133.
Published: 10 February 2012
...Derry Law; Christina Wong; Joanne Yip Purpose The aim of this article is to investigate the relationship between visual merchandising elements and consumer affective response by focusing on a function‐oriented product – intimate apparel. Design/methodology/approach In this paper, a different...
