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Keywords: Visual methods
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Journal Articles
European Journal of Marketing (2018) 52 (5-6): 1305–1328.
Published: 08 March 2018
... Youth Goffman Visual methods Multiple identities The roles that alcohol and intoxication play in young people’s lives and identities have been well documented (Griffin et al., 2009 ; Piacentini et al., 2012). Recent research has focussed on the social context of the “night...

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