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Keywords: Visual narratives
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2747–2775.
Published: 25 May 2020
... 2019 20 01 2020 08 04 2020 16 04 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Participatory research Mind mapping Collage elicitation Visual narratives Today’s consumers have a myriad of opportunities for social...
