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Keywords: Voice AI technology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2199–2243.
Published: 01 October 2025
...Ashita Aggarwal; V. Kumar; Rajendra K. Srivastava Purpose While Voice AI technology ( VAI ) adoption has accelerated, firms struggle to create and appropriate value. This study aims to address the critical gap between widespread VAI adoption and elusive monetization by developing an integrated...
Includes: Supplementary data
