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Keywords: Volkswagen
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Journal Articles
Channel Control in International Markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 327–336.
Published: 01 April 1977
... the US market with varying degrees of success. Aims to assess the control that a foreign automobile manufacturer exerts over his US affiliate and the affiliate's control over the remaining members of the channel of distribution. Examines data and method and discusses the findings which involve Volkswagen...
