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Keywords: Voluntary activities
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1901–1929.
Published: 29 March 2021
... of single and often unique actions reproducing the practice” (Reckwitz, 2002 , pp. 249–250). Well-being Health care Value cocreation Mandatory activities Voluntary activities Practice styles The health-care industry is undergoing considerable change as new approaches, such as patient...
