Keywords: Voluntary organizations
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Journal Articles
European Journal of Marketing (2011) 45 (5): 739–758.
Published: 31 May 2011
...). Voluntary organizations Non‐profit organizations Marketing Market segmentation Australia We collected data using an online research panel that is maintained to be representative of the Australian population. Panel members are recruited online, but also through phone, mail and face‐to‐face...
Journal Articles
European Journal of Marketing (2004) 38 (11-12): 1562–1576.
Published: 01 November 2004
... an adequate and affordable diet (paragraph 20), and We recommend the further development of policies which will ensure adequate retail provision of foods to those who are disadvantaged (paragraph 20.1). © Emerald Group Publishing Limited 2004 Retailing Disadvantaged groups Voluntary...
Journal Articles
European Journal of Marketing (1983) 17 (5): 33–43.
Published: 01 May 1983
... that British authors should view these dissimilarities as an opportunity to develop the marketing concept, marketing and marketing management in a much wider context than that of business marketing. © MCB UP Limited 1983 Marketing Non‐profit organizations Public sector Voluntary organizations...

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