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Keywords: Volvo
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Journal Articles
Channel Control in International Markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 327–336.
Published: 01 April 1977
..., Nissan and Volvo, and also Fiat, Mercedes‐Benz and Aston Martin. Investigates the various types of control these countries have over their staff. Concludes that US affiliates of foreign automobile manufacturers, both successful and unsuccessful, operate with a substantial degree of independence from...
